As comforting as routines can be, many individuals thrive on little unexpected moments. When people experience a positive moment that comes out of nowhere, the result is likely to build a strong connection or relationship, whether it’s a compliment on the street, winning a prize in a contest or something else.
Using surprise and delight marketing strategies can be a great way to keep customers on their toes and excited about a company’s brand. It can be even more effective in conjunction with various holidays throughout the year, creating a stand-out and memorable experience for customers.
Getting customers to go digital isn’t easy, but there are big benefits beyond saving money on postage and fulfillment. Fast processing and timely alerts decrease the likelihood of late payments, fees, and credit-score hits. Furthermore, customers are willing to switch: Fiserv’s billing survey discovered that more than half of participants were open to converting paper bills to e-bills given the proper motivation.
A Strategic Rewards Program: A Powerful Engagement Tool for Marketers in Both Regulated and Deregulated Markets
Rewards can keep utility customers satisfied and engaged with your brand in both regulated and deregulated markets. They can also persuade customers to save energy — and money — in the process.