Surprise & Delight

Increased Customer and Client Relationships: Surprise and Delight

As comforting as routines can be, many individuals thrive on little unexpected moments. When people experience a positive moment that comes out of nowhere, the result is likely to build a strong connection or relationship, whether it’s a compliment on the street, winning a prize in a contest or something else.

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Energy Marketing

When Converting Customers to Paperless, Small Incentives Earn Big Results

Getting customers to go digital isn’t easy, but there are big benefits beyond saving money on postage and fulfillment. Fast processing and timely alerts decrease the likelihood of late payments, fees, and credit-score hits. Furthermore, customers are willing to switch: Fiserv’s billing survey discovered that more than half of participants were open to converting paper bills to e-bills given the proper motivation.

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