It is no shock that when customers receive great service they never expected, the impression can be powerful and long-lasting. Because of this, companies have ample opportunity to transform their loyalty programs from ho-hum to exciting – and all it takes is a little surprise and delight.

No matter what industry a company is in, surprise and delight marketing can have a profound effect on customer experience. While the company can get the benefit of inspiring loyalty at low cost and high ROI, the customer receives a memorable experience that fulfills needs they may not have realized they had. Ultimately, adding elements of surprise and delight to existing loyalty programs can assist companies in forging tighter relationships with their clients.