Your current communication pieces may be sending the proper message, but how much is it holding members’ attention? Giving them best-in-class offers geotargeted to their addresses grabs their attention…and holds it. Providing offers that are familiar in a campaign designed to motivate members toward some action can act as a powerful spark to ignite that action and adds stickiness to your communication message because they hold on to it.
Just as the grass grows and we make a small change to continue to cut it, so now do businesses continue to look for ways to connect with customers and members during this time of social distancing. We’ll still do it—it just might be a little different. We adjust.
Direct mail (DM) remains one of the strongest ways to grab your audience’s attention and connect with them on a more personal level. In fact, according to a recent article published by compu-mail.com , 73 percent of people said that they prefer direct mail over other advertising methods and it shows.
If you’re in marketing, I’m sure there’s one word you thought you’d never hear the end of, “Millennial”. What makes them tick?What are they buying?How are they buying it? As hard as it is for some us to grasp, Millennials are all grown up and it’s time to make way for Gen Z. OK, we still have to market to Millennials. Heck, we still have to market to Boomers and Gen X, but if you think Gen Z in anything like their predecessors, think again.
Today, businesses such as banks and other financial institutions have two major challenges — acquiring and maintaining customers. Acquiring new customers often requires a significant investment. According to a 2018 article by Forbes, attracting new customers will cost a company five times more than maintaining existing ones.