Direct mail (DM) remains one of the strongest ways to grab your audience’s attention and connect with them on a more personal level. In fact, according to a recent article published by compu-mail.com , 73 percent of people said that they prefer direct mail over other advertising methods and it shows.
If you’re in marketing, I’m sure there’s one word you thought you’d never hear the end of, “Millennial”. What makes them tick?What are they buying?How are they buying it? As hard as it is for some us to grasp, Millennials are all grown up and it’s time to make way for Gen Z. OK, we still have to market to Millennials. Heck, we still have to market to Boomers and Gen X, but if you think Gen Z in anything like their predecessors, think again.
Today, businesses such as banks and other financial institutions have two major challenges — acquiring and maintaining customers. Acquiring new customers often requires a significant investment. According to a 2018 article by Forbes, attracting new customers will cost a company five times more than maintaining existing ones.
In today’s healthcare environment, especially among senior populations, medication nonadherence is pervasive. Recent estimates state that lack of adherence takes the lives of 125,000 people a year and costs the U.S. healthcare system nearly $300 Billion annually. These studies show that half of all patients do not take medications as prescribed and adherence is lowest among patients with chronic disease.
Customers are using social media to make decisions on what to buy and from who, often using social media to ask peers for options and recommendations. A rising number of utilities are integrating their traditional marketing communications with Facebook, Twitter, YouTube and Instagram, the top social networks in the US, because they are powerful engagement and retention tools.