If you’re in marketing, I’m sure there’s one word you thought you’d never hear the end of, “Millennial”. What makes them tick?What are they buying?How are they buying it? As hard as it is for some us to grasp, Millennials are all grown up and it’s time to make way for Gen Z. OK, we still have to market to Millennials. Heck, we still have to market to Boomers and Gen X, but if you think Gen Z in anything like their predecessors, think again.
Today, businesses such as banks and other financial institutions have two major challenges — acquiring and maintaining customers. Acquiring new customers often requires a significant investment. According to a 2018 article by Forbes, attracting new customers will cost a company five times more than maintaining existing ones.
In today’s healthcare environment, especially among senior populations, medication nonadherence is pervasive. Recent estimates state that lack of adherence takes the lives of 125,000 people a year and costs the U.S. healthcare system nearly $300 Billion annually. These studies show that half of all patients do not take medications as prescribed and adherence is lowest among patients with chronic disease.
Customers are using social media to make decisions on what to buy and from who, often using social media to ask peers for options and recommendations. A rising number of utilities are integrating their traditional marketing communications with Facebook, Twitter, YouTube and Instagram, the top social networks in the US, because they are powerful engagement and retention tools.
How do you command attention in the job pool and draw the best talent to your company? Offering a competitive salary is only the beginning.
Entertainment® launches a new version of Dining Advantage®, offering marketers dining cards for over 100,000 discounts at national, regional and local restaurants across the U.S. and Canada – at a fraction of the cost of traditional gift cards. The restaurant discount offers are redeemed by customers via the Dining Advantage® mobile app or at DiningAdvantage.com.