Acquisition Marketing

Give Your Customers Experiences—Not Stuff

More and more in the past several years, people are trying to pare down, declutter and simplify their lives. Baby Boomers are down-sizing and the younger generations don’t have the space or the inclination to accumulate stuff.

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Incentive Solutions

Direct Mail Incentive Solutions Still Impactful in 2020

Direct mail (DM) remains one of the strongest ways to grab your audience’s attention and connect with them on a more personal level. In fact, according to a recent article published by , 73 percent of people said that they prefer direct mail over other advertising methods and it shows.

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Loyalty Programs

The Life and Dines of Gen Z

If you’re in marketing, I’m sure there’s one word you thought you’d never hear the end of, “Millennial”. What makes them tick?What are they buying?How are they buying it? As hard as it is for some us to grasp, Millennials are all grown up and it’s time to make way for Gen Z. OK, we still have to market to Millennials. Heck, we still have to market to Boomers and Gen X, but if you think Gen Z in anything like their predecessors, think again.

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The $300 Billion Medication Adherence Problem. Relevant Communications & Rewards Can Help.

In today’s healthcare environment, especially among senior populations, medication nonadherence is pervasive. Recent estimates state that lack of adherence takes the lives of 125,000 people a year and costs the U.S. healthcare system nearly $300 Billion annually. These studies show that half of all patients do not take medications as prescribed and adherence is lowest among patients with chronic disease.

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Energy Marketing

Social Media Best Practices for the Competitive Energy Industry

Customers are using social media to make decisions on what to buy and from who, often using social media to ask peers for options and recommendations. A rising number of utilities are integrating their traditional marketing communications with Facebook, Twitter, YouTube and Instagram, the top social networks in the US, because they are powerful engagement and retention tools.

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