Communicate More. Member Satisfaction Depends on It.
Your current communication pieces may be sending the proper message, but how much is it holding members’ attention? Giving them best-in-class offers geotargeted to their addresses grabs their attention…and holds it. Providing offers that are familiar in a campaign designed to motivate members toward some action can act as a powerful spark to ignite that action and adds stickiness to your communication message because they hold on to it.
Using Rewards and Incentives to Communicate with Customers During COVID-19
Just as the grass grows and we make a small change to continue to cut it, so now do businesses continue to look for ways to connect with customers and members during this time of social distancing. We’ll still do it—it just might be a little different. We adjust.
Give Your Customers Experiences—Not Stuff
More and more in the past several years, people are trying to pare down, declutter and simplify their lives. Baby Boomers are down-sizing and the younger generations don’t have the space or the inclination to accumulate stuff.
Direct Mail Incentive Solutions Still Impactful in 2020
Direct mail (DM) remains one of the strongest ways to grab your audience’s attention and connect with them on a more personal level. In fact, according to a recent article published by compu-mail.com , 73 percent of people said that they prefer direct mail over other advertising methods and it shows.
The Life and Dines of Gen Z
If you’re in marketing, I’m sure there’s one word you thought you’d never hear the end of, “Millennial”. What makes them tick?What are they buying?How are they buying it? As hard as it is for some us to grasp, Millennials are all grown up and it’s time to make way for Gen Z. OK, we still have to market to Millennials. Heck, we still have to market to Boomers and Gen X, but if you think Gen Z in anything like their predecessors, think again.
Fintech Provides Added Value With Card-Linked and Merchant-Funded Offers
Today, businesses such as banks and other financial institutions have two major challenges — acquiring and maintaining customers. Acquiring new customers often requires a significant investment. According to a 2018 article by Forbes, attracting new customers will cost a company five times more than maintaining existing ones.
