Category: Loyalty Programs

The Life and Dines of Gen Z

If you’re in marketing, I’m sure there’s one word you thought you’d never hear the end of, “Millennial”. What makes them tick?What are they buying?How are they buying it? As hard as it is for some us to grasp, Millennials are all grown up and it’s time to make way for Gen Z. OK, we still have to market to Millennials. Heck, we still have to market to Boomers and Gen X, but if you think Gen Z in anything like their predecessors, think again.

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