Card-linked programs allow a company to add value to their memberships. These programs feature card-linked offers (CLOs) that grant members cash back at participating merchant locations. CLOs help members save money on everyday purchases while shopping and dining out. Members who register with a card-linked program get cash back at the end of each month. This member benefit creates a positive view of your company, which improves retention and acquisition rates for your membership program.
Clearly, introducing a card-linked program for your members can be beneficial, but the effects aren’t as instantaneous as you might think. Members have to choose to register with the program, they’re not just automatically signed up. So, how can you make sure members actually enroll their cards? How can you increase enrollment rates? It’s easy to partner with a company to get access to their CLO database, but usually the relationship stops there. This is why you should choose to partner with Entertainment®.
Unlike competitors, Entertainment® has a program in place to help clients utilizing our card-linked database. We focus on increasing member registration rates for our client’s card-linked program. By leveraging our traditional discount offers we’re able to reward your members for registering their card into your program.
The Entertainment® Advantage
Entertainment® works with you to ensure your members are taking advantage of your card-linked program. Having more members enroll equates to more value for your business. Aside from being able to provide you with our CLO database, we also have the nation’s largest discount network. The 500,000+ offers in our traditional database are used to entice your members to register. Our numerous high-value discounts provide your members with the opportunity to save money in addition to the cash back offers they receive from your program.
We also work with you to ensure the marketing and communications strategies you have for your card-linked program will result in member registrations. Entertainment’s® client success management team goes above and beyond—we do more than just provide you with a merchant database for your CLO program. Our client success team will work alongside your team to pull discounts and deals that align with your members’ interests, working to increase member registration rates so your card-linked program launch is a success.
How it Works for Your Members
In card-linked programs, members have to register the card of their choice to get cash back at the merchants within the database. You provide your members a unique link where they can register and view the merchants participating in the program. Once they register their card, every time they use it at a participating merchant they’ll get a push notification informing them of how much money they saved. Then they get all the cash back owed to them at the end of each month.
For your members, the benefits are seamless. After linking their card to the database, each time they shop or dine at a database location they’ll get cash back. But if your members have yet to join your card-linked program, Entertainment® steps in to provide added value. We can select some of our buy one, get one free and 50% offers on the national, regional, or local level to appeal to members. These offers get members interested and registered into your card-linked program. Then, they get anywhere from 1% to 10% cash back for certain purchases, which can really add up for larger purchases. There’s potential to get large credits of $100 to $200 back depending on what they buy.
The Value of CLO
Entertainment® provides a private labeled database of cash back offers to you that your members can link their cards to. However, the true value in card linked programs comes from members actually registering their cards with the program. Not only does this equate to more revenue, it also leads to improved acquisition and retention rates for your membership program. We ensure the percentage of registrations is always growing so that you can get the ultimate value out of your card-linked program.
We understand registrations are important to these programs, which is why partnering with us can improve the success of your CLO program. The card-linked offer space is incredibly popular right now and is continuing to grow. Currently, it’s worth over $10 billion and, from 2018 to 2019, CLO provider transactions grew more than 100%. This is why it’s worth offering a CLO program to your membership base, and your program will do even better with the Entertainment® team at your side.
Partner with Entertainment® Today
When you partner with Entertainment® to add a card-linked option to your loyalty or rewards program we will work in conjunction with you to make sure your members are registering their cards. We pair our card-linked database with our 500,000 traditional offers to form one of the most powerful loyalty and rewards programs on the market.
This is what separates us from competitors who don’t have ways to help you get members registered into your card-linked program. In addition to providing you with a private labeled website, we help with communication and marketing plans to ensure your members know that they can register a credit card of their choice to get these benefits. Plus, we use the largest discount network in North America to entice them into signing up for your card-linked program. Reach out today to partner with Entertainment®.
Source: Card-Linking and O2O Industry Survey 2019, The CardLinx Association
