Card-linked offer programs allow consumers to traverse further into the connected world. They can link eligible cards and access a list of consumer-targeted offers for dining, retail, attractions, and more. Each offer provides discounts or cash back on purchases. As soon as the consumer signs up and uses their linked card to make purchases, they instantly receive rewards.
But it’s not just a benefit to consumers. So, how can your business leverage card-linked offers? Well, by offering the option to link eligible cards to your app, website, or loyalty program, you will improve your acquisition and retention rates. Business benefits of providing a card-linked offer program to your members include:
- Improved customer acquisition rates
- Enhanced relationships with customers
- Increased customer loyalty
- Engaged digital behavior
- Access to better data that improves predictive analytics
And you can start realizing the benefits of card-linked offer programs by partnering with Entertainment®.
How Card-Linked Offers Work
Card-linked offers (CLO) provide consumers with the opportunity to earn cash back or receive discounts when they link their eligible cards to a CLO program. This is a frictionless purchasing experience which does not require the presentation of any coupon or offer at Point of Sale (POS). Consumers receive communication on their savings following the transaction and dollars are credited to their account automatically on a monthly basis.
For businesses looking to offer CLO programs to their members, it’s a little more complicated. Developing a program that actually has unique value for your members or customers often requires building relationships with merchants. Then, after the relationship is established, trying to attain valuable offers that are appealing to your participants. And you have to do it over and over again with each new merchant. But the value you get from partnering with Entertainment® means you don’t have to worry about any of that.
The Benefits of Card-Linked Offers
The card-linked offer space is worth an estimated $10 billion and CLO provider transactions have grown more than 100% since 2018. With that kind of traction, you can’t afford to ignore it. What you can do with card-linked experiences is deliver meaningful value to your customers or members. It’s easy for the recipient—they can enroll any card in their wallet and receive rewards automatically while shopping at participating businesses. It’s a seamless rewards experience for both members and merchants.
Members have access to offers nationwide and can expand earning potential by boosting and/or activating available offers. Aside from helping your members save money, you can also leverage card-linked programs to increase engagement and communication.
Your Entertainment® Partnership
There’s a plethora of card-linked programs out there, so why should you put your trust in Entertainment®? Well, in addition to our existing card-linked database, we have a traditional database of over 500,000 high-value offers. As North America’s largest discount network our card-linked program offers extensive options. Our team of sales professionals and subject matter experts can point you to the right discount offers within our database that will appeal to your customers.
Plus, Entertainment® has variety. Through a partnership with us you can reward customers and members or entice consumers with cash back or discount offers on dining, retail, gas, and travel, just to name a few. Multiple offer types keep people engaged and increase usage rates for rewards programs. Additionally, research shows that restaurants are one of the top merchant categories for card-linked offers. This is an advantage to our partners since dining discounts make up about 50% of Entertainment® database content.
We’ve built relationships with some of the largest merchants in North America, allowing us to negotiate high-performing offers at the national, regional, and local level. This means we can provide our clients with some of the best discounts, including 50% coupons and buy one, get one free offers.
Aside from our extensive network and 60 years of industry experience, we can also offer you access to a card-linked database that allows you to ensure your customers are being targeted with the right offer at the right time. Our targeted marketing options can push card-linked offers out based on the geo-location of the user. Spending and geographic information can also be provided, so that relevant discounts from our database can be offered to your members.
You can also track the effectiveness of these offers through an Entertainment® program option that provides monthly reports of member activity and translates that activity into actionable insights. Card data is never stored, keeping your members’ information secure.
Card-linked offers are becoming a go-to for membership, loyalty, and rewards programs. Contact us today to get started with a card-linked offer option for your business.
