Increasing loyalty and customer retention using surprise and delight. When companies offer unique experiences, they will be sure to generate increased loyalty and customer retention, which in turn bolsters their bottom lines.
As comforting as routines can be, many individuals thrive on little unexpected moments. When people experience a positive moment that comes out of nowhere, the result is likely to build a strong connection or relationship, whether it’s a compliment on the street, winning a prize in a contest or something else.
Using surprise and delight marketing strategies can be a great way to keep customers on their toes and excited about a company’s brand. It can be even more effective in conjunction with various holidays throughout the year, creating a stand-out and memorable experience for customers.