It is no shock that when customers receive great service they never expected, the impression can be powerful and long-lasting. Because of this, companies have ample opportunity to transform their loyalty programs from ho-hum to exciting – and all it takes is a little surprise and delight.
No matter what industry a company is in, surprise and delight marketing can have a profound effect on customer experience. While the company can get the benefit of inspiring loyalty at low cost and high ROI, the customer receives a memorable experience that fulfills needs they may not have realized they had. Ultimately, adding elements of surprise and delight to existing loyalty programs can assist companies in forging tighter relationships with their clients.
Increasing loyalty and customer retention using surprise and delight. When companies offer unique experiences, they will be sure to generate increased loyalty and customer retention, which in turn bolsters their bottom lines.
As comforting as routines can be, many individuals thrive on little unexpected moments. When people experience a positive moment that comes out of nowhere, the result is likely to build a strong connection or relationship, whether it’s a compliment on the street, winning a prize in a contest or something else.
Using surprise and delight marketing strategies can be a great way to keep customers on their toes and excited about a company’s brand. It can be even more effective in conjunction with various holidays throughout the year, creating a stand-out and memorable experience for customers.