If You Haven’t Tested Other Incentives Against Gift Cards You Could Be Wasting Money!
There’s no doubt that gift cards are powerful customer incentives, and some companies have simply accepted the high expense as their cost of doing business. Maybe gift cards are truly worth it for you. But you owe it to your bottom line to confirm that your gift card program’s performance justifies the high cost. After …
If You Haven’t Tested Other Incentives Against Gift Cards You Could Be Wasting Money! Read More »